The Back Fence Theory

Social media can be daunting, especially for business purposes. The sheer number of platforms—Facebook, Instagram, TikTok, Pinterest, Threads, YouTube, Snapchat, X, Reddit, LinkedIn, and more—can be overwhelming. Each platform also offers its own set of tools and features, like Instagram’s posts, reels, and stories.

However, your socials are crucial for any marketing strategy if used correctly.