Spruik Lab Media & Press Coverage
Tips for Crafting Compelling B2B Email Marketing Campaigns
b2bmarketer.io - October 3, 2024
“Busy and overwhelmed small-business owners share a number of traits. They are always on the lookout for an advantage over their competitors. They are super-focused on ROI: Value for money is crucial. They are time-poor.
Marketing campaigns offering solutions to these small-business problems will always get attention. Showing you not only understand their challenges but also have answers to their questions will drive engagement and conversions.
The key element to successful B2B initiatives is, therefore, identifying the issues and providing affordable solutions.”
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How Can You Create a Compelling Brand Story for a New Business?
Under30CEO.com - October 2, 2024
“We have a saying in our business: authenticity slays! While bending truths and manufacturing creative facts is tempting when crafting a brand story, the truth is, there’s nothing more potent than the truth. Our philosophy is centered around unearthing the right audience for each brand. By this, we intend to appeal to people with whom the real brand story resonates.
Our efforts are focused on revealing elements of the brand that sometimes even the brand owners gloss over. This is done over a number of conversations, sometimes using unexpected questions designed to elicit surprising results.
In our experience, brand owners become accustomed to telling their story, repeating it by rote, and often missing out on the nuanced nuggets that really make a brand story shine. We work hard to find those nuggets and present them in a way designed to make audiences relate to the brand.”
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What Are Techniques to Boost Email Open Rates?
DMNews.com - September 18, 2024
“This method definitely comes under the heading 'cheeky—only to be used sparingly.'
We call it the Wolf Cry subject line. We have found the open rate changes dramatically when the subject line insinuates something negative.
By using phrases such as 'Oops, we made a mistake' or 'Please accept our apology,' the desire to discover the disaster is overwhelming, leading to more people opening the email. Of course, if used too often, the effect is diminished, but it certainly has its place in the toolbox.”
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What Creative Tactics Can Boost Organic Reach Without a Bigger Budget?
Digital Marketing Interviews - August 27, 2024
“In today's marketing landscape, one attribute that does not always work for you is originality. As perverse as that sounds, there is a reason for it.
If you're playing the numbers game—more views, more shares, more likes, more comments—then one of your most powerful tools is jumping on existing trends. Hitching your pony to a runaway wagon works (even if the metaphor doesn't). Being a part of something bigger will get you more eyes, and often without any budget at all. Timing is important, and being aware of shifting trends is more so, but these are not financial costs.
In short, forsake standing out for harvesting bountiful returns from the masses.”
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A Cheeky Email Opener
Marketer Focus - August 14, 2024
“This method definitely comes under the heading 'cheeky—only to be used sparingly.'
We call it the Wolf Cry subject line. We have found the open rate changes dramatically when the subject line insinuates something negative.
By using phrases such as 'Oops, we made a mistake' or 'Please accept our apology,' the desire to discover the disaster is overwhelming, leading to more people opening the email. Of course, if used too often, the effect is diminished, but it certainly has its place in the toolbox.”
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Prioritise Team Member Education
foodnews.io - August 6, 2024
“More than anything else, education fosters a positive work environment for hospitality teams.
Developing team members, especially younger team members, has the benefit of improving their capabilities and, therefore, their service quality, as well as making it clear that their personal development is important to you.
This engenders feelings of belonging and empowerment, increasing the longevity of their tenure and making them more effective team members.”
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Avoid ‘Pot Committed’ Fallacy and Move On
Featured.com - August 5, 2024
“By its very nature, digital marketing works on a hit-or-miss philosophy. Sometimes the most unlikely posts/campaigns gain traction, while detailed, intricately crafted ideas fail spectacularly.
When assessing a failed campaign, it’s important to remember the “pot committed” fallacy. Simply because you have invested time, effort, and money in something doesn’t mean it deserves further effort.
Once a campaign has failed, accept the fact and move on. This might be onto a derivative campaign using bits of the old campaign that seemingly worked, or it might be onto something completely different. Whichever you choose, make sure not to dwell.”
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How Does Customer Feedback Influence Marketing Strategies?
marketfocus.com - August 6, 2024
“I remember organizing and hosting a wine dinner. These were always fun affairs with plenty of wine and great food. We called them 'edutainment'—a little bit of education, a few jokes, and a great meal.
One day, a guest suggested these events might suit single people looking to meet other singles, but without the pressure of a dating environment. We had already identified that we were getting a lot of interest from people buying single tickets, and we made every effort to seat them together. But it took a guest to verbalize it for us.
From then on, we always ran two distinct digital marketing campaigns, with one focusing on the suitability of these events for meeting other like-minded people. And it worked a treat.”