Spruik Lab Media & Press Coverage
A Cheeky Email Opener
Marketer Focus - August 14, 2024
“This method definitely comes under the heading 'cheeky—only to be used sparingly.'
We call it the Wolf Cry subject line. We have found the open rate changes dramatically when the subject line insinuates something negative.
By using phrases such as 'Oops, we made a mistake' or 'Please accept our apology,' the desire to discover the disaster is overwhelming, leading to more people opening the email. Of course, if used too often, the effect is diminished, but it certainly has its place in the toolbox.”
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Prioritise Team Member Education
foodnews.io - August 6, 2024
“More than anything else, education fosters a positive work environment for hospitality teams.
Developing team members, especially younger team members, has the benefit of improving their capabilities and, therefore, their service quality, as well as making it clear that their personal development is important to you.
This engenders feelings of belonging and empowerment, increasing the longevity of their tenure and making them more effective team members.”
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Avoid ‘Pot Committed’ Fallacy and Move On
Featured.com - August 5, 2024
“By its very nature, digital marketing works on a hit-or-miss philosophy. Sometimes the most unlikely posts/campaigns gain traction, while detailed, intricately crafted ideas fail spectacularly.
When assessing a failed campaign, it’s important to remember the “pot committed” fallacy. Simply because you have invested time, effort, and money in something doesn’t mean it deserves further effort.
Once a campaign has failed, accept the fact and move on. This might be onto a derivative campaign using bits of the old campaign that seemingly worked, or it might be onto something completely different. Whichever you choose, make sure not to dwell.”
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How Does Customer Feedback Influence Marketing Strategies?
marketfocus.com - August 6, 2024
“I remember organizing and hosting a wine dinner. These were always fun affairs with plenty of wine and great food. We called them 'edutainment'—a little bit of education, a few jokes, and a great meal.
One day, a guest suggested these events might suit single people looking to meet other singles, but without the pressure of a dating environment. We had already identified that we were getting a lot of interest from people buying single tickets, and we made every effort to seat them together. But it took a guest to verbalize it for us.
From then on, we always ran two distinct digital marketing campaigns, with one focusing on the suitability of these events for meeting other like-minded people. And it worked a treat.”