Wine Consultancy
Drive increased revenue: weaponise your wine list.
Imagine the impact on your food & beverage business if you stopped selling wine. We imagine it would be disastrous if revenue dropped by 35%.
Now imagine the impact if you beverage sales improved by 10%. Happy days!
The clue is in the name. You are in the food & beverage business yet often the beverage offer suffers from a lack of attention.
A liquor license is an essential part of your business and your wine/beer/cocktail list is a powerful selling tool. Too powerful to ignore.
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“If you are not taking care of your customer, your competitor will.”
–Bob Hooey
Your wine list is vital to your business.
Think of it like this: A single customer can spend a limited amount on food per visit. At some point their stomach will protest.
But given the right offer, the spending ceiling per visit is much higher. A bottle of wine might generate $50 in revenue or it might generate $250. The difference depends on which wines are available, how they are presented and how they are served.
Weaponising your list starts with the format and moves through the content, the variety, the pricing and into storage, presentation, training and serving. A great (by which we mean a relevant and profitable) list takes time, effort and expertise.
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“People don’t buy what you do, they buy why you do it.”
– Simon Sinek
The single greatest attribute of a commercially successful beverage offering is relevance.
Your list should reflect you, your venue, your business philosophy and your vision for the customer experience. These variables all have a role to play in the creation of a relevant and profitable list.
At Spruik Lab we have decades of experience in constructing and maintaining award winning wine lists from original concept through to product and sales training for staff.
If you are interested in maximising the return from the ‘beverage’ part of your food & beverage business we would be keen to hear from you.
Meet the Team
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Erez Gordon
CO-FOUNDER
As a hospitality maestro, marketer, public speaker, event host and wine boffin, Erez is deeply acquainted with the cutthroat world of F&B operations as an owner, manager and consultant. He believes setting yourself apart in a crowded marketplace is the duty of every operator. This unshakeable imperative underpins his work with each Spruik Lab client.
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Nicki Martin
CO-FOUNDER
With an impressive CV which includes tenures at media orgs BBC, SBS and ABC as well as NGOs Musica Viva and Clean Up Australia under her very fashionable belt, Nicki is a marketing maven with a wealth of comms strategy experience. Spruik Lab gives her the opportunity to bring all that IP to the table for our clients.
(N.B. we tried to include as many acronyms above as we could. Not bad huh?)
Interested in talking to us about driving greater revenue through your beverage offering?
We are ready to provide you with a number of strategies and programs to assist with creating a wine and beverage offer designed to increase your average spend per head, improve customer satisfaction and drive new custom through the doors.
Whether it’s reviewing your current list, implementing product and sales training programs or building an offer from scratch, the Spruik lab team are equipped to help you realise positive change in your business.
It all begins with an obligation-free conversation.
